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	1.	Marketing metaphoria : what deep metaphors reveal about the minds of consumers Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald Zaltman, Lindsay H Series: ; Edition: Material type: Book Current publication frequency: . Publication details: Boston: Harvard Business School Press, 2008 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 ZAL. Place hold Request article Add to cart (remove)
	2.	Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk and S .Ramesh Kumar by Schiffman, Leon G Kumar,S.Ramesh Kanuk, Leslie Lazar Series: ; Edition: 10th ed. Material type: Book Current publication frequency: . Publication details: New Delhi: Pearson Prentice Hall, 2010 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 SCH. Place hold Request article Add to cart (remove)
	3.	How customers think : essential insights into the mind of the market Gerald Zaltman by Zaltman, Gerald Series: ; Edition: Material type: Book Current publication frequency: . Publication details: Boston, Mass: Harvard Business School Press, 2003 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 338.761 ZAL. Place hold Request article Add to cart (remove)
	4.	Consumer behavior : buying, having, and being Michael R. Solomon by Solomon, Michael R Series: ; Edition: 9th ed. Material type: Book Current publication frequency: .Language: English Publication details: New Delhi PHI Learning 2011 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 SOL. Place hold Request article Add to cart (remove)
	5.	Handbook of consumer psychology edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes by Haugtvedt, Curtis P Herr,Paul Series: ; \| Marketing and consumer psychology series ; 4. Edition: Material type: Book Current publication frequency: .Language: English Publication details: New York: Psychology Press, 2008 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 HAU. Place hold Request article Add to cart (remove)
	6.	Consumer behavior : concepts and applications David L. Loudon, Albert J. Della Bitta by Loudon, David L Della Bitta, Albert J Series: ; Edition: 4th ed. Material type: Book; Literary form: Not fiction Current publication frequency: . Publication details: New York: McGraw-Hill, , 1993 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.834 LOU. Place hold Request article Add to cart (remove)
	7.	Consumer psychology by Cathrine V. Jansson-Boyd by Jansson-Boyd, Cathrine V Series: ; Edition: Material type: Book; Literary form: Not fiction Current publication frequency: . Publication details: Maidenhead: Open University Press, 2010 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 JAN. Place hold Request article Add to cart (remove)
	8.	Consumer behaviour by Martin Evans, Ahmad Jamal, Gordon Foxall by Evans, Martin Foxall, Gordon Jamal, Ahmad Series: ; Edition: 2nd ed. Material type: Book; Literary form: Not fiction Current publication frequency: . Publication details: New Jersey: Wiley, , 2009 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 EVA. Place hold Request article Add to cart (remove)
	9.	Predictably irrational : the hidden forces that shape our decisions Dan Ariely by Ariely, Dan Series: ; Edition: Rev. and expanded ed. Material type: Book; Format: print ; Literary form: Not fiction Current publication frequency: . Publication details: London Harper 2009 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 153.83 ARI. Place hold Request article Add to cart (remove)
	10.	Subject to Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design by Peter Merholz... [et al.] by Merholz,Peter Series: ; Edition: 1st ed. Material type: Book; Format: print ; Literary form: Not fiction Current publication frequency: . Publication details: Sebastopol O Reilly Publications 2008 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.575 MER. Place hold Request article Add to cart (remove)
	11.	Patterns of middle class consumption in India and China edited by Christophe Jaffrelot and Peter van der Veer by Jaffrelot, Christophe,Veer , Peter Van Der Series: ; Edition: Material type: Book Current publication frequency: . Publication details: New Delhi: Sage Publications, 2008 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 305.550951 JAF. Place hold Request article Add to cart (remove)
	12.	Predictably irrational : the hidden forces that shape our decisions by Dan Ariely by Ariely, Dan Series: ; Edition: Rev. and expanded ed. Material type: Book Current publication frequency: . Publication details: London : Harper, 2009 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 153.83 ARI. Place hold Request article Add to cart (remove)
	13.	Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann, and Peter Steidl by Genco, Stephen J Steidl, Peter Pohlmann, Andrew P Series: ; Edition: Material type: Book; Format: print ; Literary form: Not fiction Current publication frequency: . Publication details: New Delhi Wiley India 2013 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 GEN . Place hold Request article Add to cart (remove)
	14.	Predictably irrational: the hidden forces that shape our decisions by Dan Ariely by Ariely, Dan Series: ; Edition: Material type: Book; Format: print ; Literary form: Not fiction Current publication frequency: .Language: English Publication details: London HarperCollins Publishers 2009 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 153.83 ARI. Place hold Request article Add to cart (remove)
	15.	Nudge: improving decisions about health, wealth and happiness by Richard H. Thaler by Thaler, Richard H Sunstein ,Cass R Series: ; Edition: Material type: Book; Format: print ; Literary form: Not fiction Current publication frequency: .Language: English Publication details: London Yale University Press 2008 Availability: Not available: IIT Gandhinagar: Checked out (1). Place hold Request article Add to cart (remove)
	16.	Microeconomics and behavior, 5th ed. by Robert H. Frank by Frank, Robert H Series: ; Edition: 5th ed. Material type: Book; Format: print ; Literary form: Not fiction Current publication frequency: .Language: English Publication details: New York McGraw Hill 2003 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 338.59 FRA. Place hold Request article Add to cart (remove)
	17.	Society of the spectacle by Debord,Guy Publication details: New York: Zone Books, 1995 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 302 DEB. Place hold Request article Add to cart (remove)
	18.	Consumer neuroscience by Cerf, Moran, Ed Garcia-Garcia, Manuel, Ed Publication details: Cambridge: MIT Press, 2017 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 CER. Place hold Request article Add to cart (remove)
	19.	Consumer behaviour: perspectives, findings and explanations by Shaughnessy, John O' Publication details: China Palgrave 2012 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 OSH. Place hold Request article Add to cart (remove)
	20.	Behavioural economics: a very short introduction by Baddeley, Michelle Series: Very Short Introduction Publication details: New York: Oxford University Press, 2017 Availability: Not available: IIT Gandhinagar: Checked out (1). Place hold Request article Add to cart (remove)

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Your search returned 23 results.