Consumer behavior : concepts and applications David L. Loudon, Albert J. Della Bitta

By:

Loudon, David L

Contributor(s):

Della Bitta, Albert J

Material type: Book

BookSeries: ; Current publication frequency: .Publication details: New York: McGraw-Hill, , 1993. .Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.); 27cmISBN:

9780070473812

Subject(s):

General management
Consumer behavior
Consumer behavior
Case studies
United States

DDC classification:

658.834 LOU

LOC classification:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	658.834 LOU (Browse shelf(Opens below))	Available		008795

Includes bibliographical referencesand index.

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