Marketing metaphoria : what deep metaphors reveal about the minds of consumers Gerald Zaltman, Lindsay H. Zaltman.

By:

Zaltman, Gerald

Contributor(s):

Zaltman, Lindsay H

Material type: Book

BookSeries: ; Current publication frequency: .Publication details: Boston: Harvard Business School Press, 2008.Edition: Description: xxi, 230 p.: [8] p. of col. plates :ill; 24cmISBN:

9781422121153

Subject(s):

General management
Consumer behavior
Metaphor

DDC classification:

658.8342 ZAL

LOC classification:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	658.8342 ZAL (Browse shelf(Opens below))	Available		008234

Includes bibliographical referencesand index.

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