How customers think : essential insights into the mind of the market Gerald Zaltman

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Material type: Book

BookSeries: ; Current publication frequency: .Publication details: Boston, Mass: Harvard Business School Press, 2003.Edition: Description: xxii, 323 p.: ill; 25cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	338.761 ZAL (Browse shelf(Opens below))	Available		008283

Includes bibliographical references and index.

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