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	1.	How customers think : essential insights into the mind of the market Gerald Zaltman by Zaltman, Gerald Series: ; Edition: Material type: Book Current publication frequency: . Publication details: Boston, Mass: Harvard Business School Press, 2003 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 338.761 ZAL. Place hold Request article Add to cart (remove)
	2.	Handbook of consumer psychology edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes by Haugtvedt, Curtis P Herr,Paul Series: ; \| Marketing and consumer psychology series ; 4. Edition: Material type: Book Current publication frequency: .Language: English Publication details: New York: Psychology Press, 2008 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 HAU. Place hold Request article Add to cart (remove)
	3.	Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann, and Peter Steidl by Genco, Stephen J Steidl, Peter Pohlmann, Andrew P Series: ; Edition: Material type: Book; Format: print ; Literary form: Not fiction Current publication frequency: . Publication details: New Delhi Wiley India 2013 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 GEN . Place hold Request article Add to cart (remove)
	4.	Creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms by Phillips, Andrea Publication details: New York: McGraw Hill, 2012 Availability: Items available for loan: IIT Gandhinagar (1)Call number: 006.7 PHI. Place hold Request article Add to cart (remove)

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