Creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms

By:

Phillips, Andrea

Publication details: McGraw Hill, 2012. New York:Description: xii, 272p. : ill. ; hb; 20 cmISBN:

9780071791526

Subject(s):

DDC classification:

006.7 PHI

Summary: This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IIT Gandhinagar General Stacks	General	006.7 PHI (Browse shelf(Opens below))	1	Available		029731

Includes bibliographical references and index.

This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement.

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