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1.
Web commerce technology handbook by
  • Minoli, Daniel
  • Minoli, Emma
Series: McGraw-Hill series on computer communications | McGraw-Hill series on computer communications
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education 1998
Other title:
  • Secure electronic transaction internet EDI digital signatures.
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8406285 MIN.

2.
Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk and S .Ramesh Kumar by
  • Schiffman, Leon G
  • Kumar,S.Ramesh
  • Kanuk, Leslie Lazar
Series: ;
Edition: 10th ed.
Material type: Text Book
Current publication frequency: .
Publication details: New Delhi: Pearson Prentice Hall, 2010
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 SCH.

3.
How customers think : essential insights into the mind of the market Gerald Zaltman by
  • Zaltman, Gerald
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .
Publication details: Boston, Mass: Harvard Business School Press, 2003
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 338.761 ZAL.

4.
Handbook of consumer psychology edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes by
  • Haugtvedt, Curtis P
  • Herr,Paul
Series: ; | Marketing and consumer psychology series ; 4.
Edition:
Material type: Text Book
Current publication frequency: .Language: English
Publication details: New York: Psychology Press, 2008
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 HAU.

5.
What ` s inside : An innovative approach to learning and teaching marketing management student tested , facult approach Dawn Iacobucci and Avinash kappor by
  • Iacobucci, Dawn
  • kappor, Avinash
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .
Publication details: New Delhi: Cengage Learning , 2009
Other title:
  • MM.
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8 LAC.

6.
The art of SEO : mastering search engine optimization: Eric Enge ... [et al.] by Eric Enge [et al.] by
  • Enge, Eric
Series: ; | Theory In Practice
Edition:
Material type: Text Book; Literary form: Not fiction
Current publication frequency: .
Publication details: California: OReilly Media, Inc., , c2010
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 025.04252 ENG.

7.
Writing and presenting research by
  • Thody, Angela
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: London Sage Publications 2006
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 808.066 THO.

8.
Good derivatives : a story of financial and environmental innovation Richard L. Sando by
  • Sandor, Richard L
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .
Publication details: Hoboken, N.J: John Wiley &​ Sons, 2012
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 332.6457 SAN.

9.
Onward : how Starbucks fought for its life without losing its soul Howard Schultz with Joanne Gordon by
  • Schultz, Howard
  • Gordon, Joanne
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New York Rodale Press 2011
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 647.9573 SCH.

10.
Library marketing tool kit Ned Potter by
  • Potter, Ned
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: London Facet publishing 2012
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 021.7 POT.

11.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne by
  • Kim, W. Chan
  • Mauborgne, Renée
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: Boston Harvard Business School Press 2005
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.802 KIM.

12.
Insanely simple : the obsession that drives Apple`s success Ken Segall by
  • Segall, Ken
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: London Portfolio 2012
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.4094 SEG.

13.
Design like Apple: seven principles for creating insanely great products, services, and experiences by John Edson by
  • Edson,John
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .
Publication details: Hoboken: Wiley , 2012
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.5752 EDS.

14.
Deregulation and restructuring of global oil and gas markets by Anjali Hazarika by
  • Hazarika, Anjali
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .Language: English
Publication details: New Delhi Tata McGraw-Hill Publishing 2001
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.86 HAZ.

15.
Capturing consumer competence by
  • Hazarika, Anjali (Ed.)
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 2003
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 306.3 CAP.

16.
Fostering sustainable behavior: an introduction to community-based social marketing by Doug McKenzie-Mohr by
  • McKenzie-Mohr, Doug
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: Cannada New Society Publishers 2011
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 303.484 MCK.

17.
Designer`s research manual: succeed in design by knowing your clients and what they really need by Jenn &​ Kenneth Visocky O`Grady by
  • OGrady, Jennifer Visocky
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: Gloucester Rockport Publishers 2006
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 741.60688 OGR .

18.
Research methods for product design by Alex Milton and Paul Rodgers by
  • Milton, Alex
  • Rodgers, Paul
Series: ; | Portfolio skills. Product design
Edition:
Material type: Text Book
Current publication frequency: .
Publication details: London: Laurence King Publishing, 2013
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.5752 MIL .

19.
Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann, and Peter Steidl by
  • Genco, Stephen J
  • Steidl, Peter
  • Pohlmann, Andrew P
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New Delhi Wiley India 2013
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 GEN .

20.
Design: a very short introduction by John Heskett by
  • Heskett, John
Series: ; | Very short introductions ; 136
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New York Oxford University Press 2005
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 741.2 HES.

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