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Marketing metaphoria : what deep metaphors reveal about the minds of consumers Gerald Zaltman, Lindsay H. Zaltman. by
  • Zaltman, Gerald
  • Zaltman, Lindsay H
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .
Publication details: Boston: Harvard Business School Press, 2008
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 ZAL.

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2.
How customers think : essential insights into the mind of the market Gerald Zaltman by
  • Zaltman, Gerald
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .
Publication details: Boston, Mass: Harvard Business School Press, 2003
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 338.761 ZAL.

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