Relationship marketing: successful strategies for the age of the customer by Regis McKenna
Material type: BookSeries: ; Current publication frequency: .Publication details: New York Perseus Books 1991Edition: Description: xiii, 242p.: ill; 24 cmISBN:- 9780738208190
- 658.812 REG
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | IIT Gandhinagar | General | 658.812 REG (Browse shelf(Opens below)) | Available | 018201 |
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Includes bibliographical references and index
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