Relationship marketing: successful strategies for the age of the customer by Regis McKenna

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Material type: Book

BookSeries: ; Current publication frequency: .Publication details: New York Perseus Books 1991Edition: Description: xiii, 242p.: ill; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	658.812 REG (Browse shelf(Opens below))	Available		018201

Includes bibliographical references and index

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