Relationship marketing: successful strategies for the age of the customer
Regis, McKenna,
Relationship marketing: successful strategies for the age of the customer by Regis McKenna - - New York Perseus Books 1991 - xiii, 242p.: ill; 24 cm. - - .
Includes bibliographical references and index
9780738208190 =
General management High technology Marketing Customer services
/
658.812 REG
Relationship marketing: successful strategies for the age of the customer by Regis McKenna - - New York Perseus Books 1991 - xiii, 242p.: ill; 24 cm. - - .
Includes bibliographical references and index
9780738208190 =
General management High technology Marketing Customer services
/
658.812 REG