Blue ocean strategy : how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne

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BookSeries: ; Current publication frequency: .Publication details: Boston Harvard Business School Press 2005Edition: Description: xv, 240 p.: 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	658.802 KIM (Browse shelf(Opens below))	Available		014642

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Previous	745.4 POL Braun : fifty years of design and innovation	745.2 ELS Sketching : the basics	670 BRA Material thoughts	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant	658.5752 BUI Building design strategy : using design to achieve key business objectives	745.2 BUR Design : history, theory, and practice of product design	658.514 VER Design-driven innovation : changing the rules of competition by radically innovating what things mean	Next

Includes index

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