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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W. Chan,

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne - - Boston Harvard Business School Press 2005 - xv, 240 p.: 24 cm. - - .

Includes index

ISBN: 9781591396192 =

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Subjects--Meeting Names:

Subjects--Index Terms: General management New products. Market segmentation. Competition Marketing Management practices Case studies Overseas item

LC Class. No.: /

Dewey Class. No.: 658.802 KIM

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