Blue ocean strategy : how to create uncontested market space and make the competition irrelevant (Record no. 34060)
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| 000 -LEADER | |
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| fixed length control field | 01102nam a2200433 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160319b2005 xxu||||| |||| 00| 0 eng d |
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| 016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591396192 |
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| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
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| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 KIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kim, W. Chan, |
| 222 ## - KEY TITLE | |
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| 245 ## - TITLE STATEMENT | |
| Title | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant |
| Remainder of title | |
| Statement of responsibility, etc. | W. Chan Kim, Renée Mauborgne |
| 250 ## - EDITION STATEMENT | |
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| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
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| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 240 p.: |
| Dimensions | 24 cm. |
| 310 ## - CURRENT PUBLICATION FREQUENCY | |
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| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
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| 500 ## - GENERAL NOTE | |
| Materials specified | |
| General note | Includes index |
| 611 ## - SUBJECT ADDED ENTRY--MEETING NAME | |
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| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | General management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | New products. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market segmentation. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Competition |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Management practices |
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| Uncontrolled term | Case studies |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Overseas item |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mauborgne, Renée, |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIT Gandhinagar | IIT Gandhinagar | 17/07/2013 | Kushal Books | 995.00 | 7 | 658.802 KIM | 014642 | 01/08/2022 | 04/05/2022 | 02/02/2016 | Books |
