Consumer behavior : concepts and applications (Record no. 28548)
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| fixed length control field | 01037nam a2200397 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160319b1993. . xxu||||| |||| 00| 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
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| 016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070473812 |
| 040 ## - CATALOGING SOURCE | |
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| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
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| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 LOU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Loudon, David L., |
| 222 ## - KEY TITLE | |
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| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : concepts and applications |
| Remainder of title | |
| Statement of responsibility, etc. | David L. Loudon, Albert J. Della Bitta |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| Remainder of edition statement | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
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| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, , |
| Date of publication, distribution, etc. | 1993. . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 788 p. : |
| Other physical details | ill. (some col.); |
| Dimensions | 27cm. |
| 310 ## - CURRENT PUBLICATION FREQUENCY | |
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| Date of current publication frequency | |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
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| 500 ## - GENERAL NOTE | |
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| General note | Includes bibliographical referencesand index. |
| 611 ## - SUBJECT ADDED ENTRY--MEETING NAME | |
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| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | General management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behavior. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behavior |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Case studies. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Della Bitta, Albert J, |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIT Gandhinagar | IIT Gandhinagar | 29/07/2011 | Kushal Books | 550.00 | 658.834 LOU | 008795 | 02/02/2016 | 02/02/2016 | Books |
