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Consumer behavior : concepts and applications

Loudon, David L.,

Consumer behavior : concepts and applications David L. Loudon, Albert J. Della Bitta - 4th ed. - New York: McGraw-Hill, , 1993. . - xxiii, 788 p. : ill. (some col.); 27cm. - - .

Includes bibliographical referencesand index.

ISBN: 9780070473812 =

Nat. Bib. No.:

Nat. Bib. Agency Control No.:

Subjects--Meeting Names:

Subjects--Index Terms: General management Consumer behavior. Consumer behavior Case studies. United States

LC Class. No.: /

Dewey Class. No.: 658.834 LOU

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