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1.
Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk and S .Ramesh Kumar by
  • Schiffman, Leon G
  • Kumar,S.Ramesh
  • Kanuk, Leslie Lazar
Series: ;
Edition: 10th ed.
Material type: Text Book
Current publication frequency: .
Publication details: New Delhi: Pearson Prentice Hall, 2010
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 SCH.

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2.
Consumer behaviour by Martin Evans, Ahmad Jamal, Gordon Foxall by
  • Evans, Martin
  • Foxall, Gordon
  • Jamal, Ahmad
Series: ;
Edition: 2nd ed.
Material type: Text Book; Literary form: Not fiction
Current publication frequency: .
Publication details: New Jersey: Wiley, , 2009
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 EVA.

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3.
Emotional branding: the new paradigm for connecting brands to people: includes winning internet strategies in the age of social media / by Marc Gobe . by
  • Gobe, Marc
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .Language: English
Publication details: New York Allworth Press 2009
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.827 GOB.

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