Emotional branding: the new paradigm for connecting brands to people: includes winning internet strategies in the age of social media / by Marc Gobe .

By:

Gobe, Marc

Material type: Book

BookLanguage: English Series: ; Current publication frequency: .Publication details: New York Allworth Press 2009Edition: Description: xxxiv, 325 p. : ill.; 24cmISBN:

9781581150780

Subject(s):

General management
Motivation research
Consumers` preferences
Brand name products
Marketing

DDC classification:

658.827 GOB

LOC classification:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	658.827 GOB (Browse shelf(Opens below))	Available		018905

Includes bibliographical references and index

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