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1.
How customers think : essential insights into the mind of the market Gerald Zaltman by
  • Zaltman, Gerald
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .
Publication details: Boston, Mass: Harvard Business School Press, 2003
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 338.761 ZAL.

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2.
John P. Kotter on what leaders really do by
  • Kotter, John P
Series: The Harvard business review book series
Material type: Text Book
Publication details: Boston, Mass. Harvard Business School Press c1999
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.4092 KOT.

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3.
Heart, smarts, guts, and luck : what it takes to be an entrepreneur and build a great business By Anthony K. Tjan by
  • Tjan, Anthony K
  • Hsieh, Tsun-Yan
  • Harrington, Richard J
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .Language: English
Publication details: Boston, Mass: Harvard Business Review Press, 2012
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.11 TJA.

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