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Winning at innovation : the A-to-F model ​ Fernando Trías de Bes &​ Philip Kotler by
  • Trias de Bes, Fernando
  • Kotler, Philip
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: Basingstoke Palgrave Macmillan Publication 2011
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.514 TRI .
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2.
Lateral marketing: new techniques for finding breakthrough ideas by Philip Kotler by
  • Kotler, Philip
  • Trias de Bes, Fernando
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .Language: English
Publication details: Delhi: Wiley India, 2003
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8 KOT .

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