Winning at innovation : the A-to-F model Fernando Trías de Bes & Philip Kotler

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BookSeries: ; Current publication frequency: .Publication details: Basingstoke Palgrave Macmillan Publication 2011Edition: Description: xvi, 272 p: ill; 24 cmISBN:

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List(s) this item appears in: Invention Factory

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	658.514 TRI (Browse shelf(Opens below))	Available		013067

Includes bibliographical references and index.

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Winning at innovation : the A-to-F model ​ Fernando Trías de Bes &​ Philip Kotler