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41.
Shoveling smoke: advertising and globalization in contemporary India by
  • Mazzarella, William
Publication details: Durham: Duke University Press, 2003
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 659.10954 MAZ.

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42.
I too had a dream by
  • Kurien, Verghese
  • Salvi, Gouri
Publication details: New Delhi: Lotus Collection Roli Books, 2005
Availability: Items available for loan: IIT Gandhinagar (3)Call number: 334.68163 KUR, ...

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43.
Marketing of engineering consultancy services: a global perspective by
  • Chatterjee, Pradeep Kumar
  • Chatterjee, Partho Pratim
Series: The technical manager's survival guides
Publication details: New York: ASME Press, 2019
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 620.00688 CHA.

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44.
Obstacle is the way : the ancient art of turning adversity to advantage by
  • Holiday, Ryan
Publication details: London: Profile Books, 2015
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 650.1 HOL.
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45.
Designing experiences by
  • Rossman, J. Robert
Publication details: New York: Columbia University Press, 2019
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.5038 ROS.

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46.
Creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms by
  • Phillips, Andrea
Publication details: New York: McGraw Hill, 2012
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 006.7 PHI.

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47.
Marketing: a very short introduction by
  • Meunier-FitzHugh, Kenneth Le
Series: Very short introduction
Publication details: Oxford: Oxford University Press, 2021
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 381 MEU.

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48.
Graphic artists guild handbook, 16th edition: pricing & ethical guidelines by
  • Graphic Artists Guild
Edition: 16th ed.
Publication details: New York: Graphic Artist Guild, 2021
Availability: Not available: IIT Gandhinagar: Not for Issue (1).

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49.
Neuromarketing in India: understanding the Indian consumer by
  • Dutta, Tanusree
  • Mandal, Manas Kumar [Co-author]
Publication details: Oxon: Routledge, 2018
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.83420954 DUT.

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50.
Principles of economics by
  • Mankiw, N. Gregory
Publication details: New Delhi: Cengage, 2015
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 330 MAN.

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51.
Neurodesign and neuromarketing startup guide by
  • Chowdhury, Anirban
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Educreation Publishing, 2019
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 CHO.

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52.
Introduction to neuromarketing & consumer neuroscience by
  • Ramsøy, Thomas Zoëga
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Denmark: Neurons Inc., 2015
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 RAM.

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53.
Biography of a failed venture : decoding success secrets from the blackbox of a dead start-up by
  • Desai, Prashant
Publication details: Noida: Harper Business, 2021
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.160954 DES.

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54.
Empire of pain: the secret history of the Sackler dynasty by
  • Keefe, Patrick Radden
Publication details: London: Picador, 2021
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 338.7616151092273 KEE.

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55.
Values economy: how to deliver purpose driven service for sustained performance by
  • Williams, Alan
  • Williams, Samuel [Co-author]
Publication details: Madrid: LID Publishing, 2021
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.15 WIL.

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56.
Strategic planning for social media in libraries by
  • Steiner, Sarah K
Series: Tech set, 15
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Chicago: ALA TechSource, 2012
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 025 STE.

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57.
Research methods for sports studies by
  • Jones, Ian
Edition: 4th ed.
Publication details: London: Routledge, 2022
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 796.07 JON.

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58.
Vipanan vyavasthapan = विपणन व्यवस्थापन by
  • Husain, Iftekhar
Publication details: New Delhi: Swastik Publications, 2022
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8 HUS.

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59.
Vyavsayik arthashastra = व्यावसायिक अर्थशास्त्र by
  • Nikhade, Ramesh
Publication details: Delhi: Swastik Publishers & Distributors, 2023
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 330 NIK.

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60.
Psychology of design: creating consumer appeal by
  • Batra, Rajeev[Ed.]
  • Seifert, Colleen [Co-editor]
  • Brei, Diann [Co-editor]
Publication details: New York: Routledge, 2016
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.5752 BAT.

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