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181.
Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann, and Peter Steidl by
  • Genco, Stephen J
  • Steidl, Peter
  • Pohlmann, Andrew P
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New Delhi Wiley India 2013
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 GEN .

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182.
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Decision making: 5 steps to better results by Harvard Business School by
  • Harvard Business School
Series: ; | Harvard business essentials series
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .Language: English
Publication details: Boston Harvard Business School Press 2006
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.403 DEC.

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183.
Chanakyas 7 secrets of leadership By D. Sivanandhan by
  • Pillai, Radhakrishnan
  • Sivanandhan, D
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .Language: English
Publication details: Ahmedabad Jaico Publishing House 2014
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.4090994 PIL.

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184.
India uninc. by R. Vaidyanathan by
  • Vaidyanathan, R
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .
Publication details: New Delhi: Westland Ltd, 2014
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.00954 VAI.

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185.
Designing logos: the process of creating symbols that endure by Jack Gernsheimer by
  • Gernsheimer, Jack
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New York Allworth Press 2008
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.827 GER.

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186.
Ten faces of innovation: strategies for heightening creativity by Tom Kelley by
  • Kelley, Tom
  • Littman, Jonathan
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: London Profile Books 2006
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.5752 KEL.

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187.
Dont think pink: what really makes women buy and how to increase your share of this crucial market by Lisa Johnson by
  • Johnson, Lisa
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New York AMACOM 2004
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.834082 JOH.

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188.
Purple cow: transform your business by being remarkable by Seth Godin by
  • Godin, Seth
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: London Penguin 2005
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8 GOD.

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189.
Essentials of management: an international and leadership perspective by Harold Koontz and Heinz Weihrich by
  • Koontz, Harold
  • Weihrich, Heinz
Series: ;
Edition: 9th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New York McGraw Hill 2013
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658 KOO.

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190.
Value creation: strategies for the chemical industry edited by F. Budde ... [et al.] by
  • Budde, F. ... [et al.]
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: Weinheim Wiley-VCH Verlag 2001
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.4012 BUD.

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191.
Crossing the chasm: marketing and selling disruptive products to mainstream customers by Geoffrey A. Moore by
  • Moore, Geoffrey A
Series: ;
Edition: 3rd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New York HarperCollins Publishers 2014
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8 MOO.

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192.
Mind of the strategist: the art of Japanese business by Kenichi Ohmae by
  • Ohmae, Kenichi
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New Delhi Tata McGraw-Hill Publishing 1982
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.4012 OHM.

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193.
Relationship marketing: successful strategies for the age of the customer by Regis McKenna by
  • Regis, McKenna
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New York Perseus Books 1991
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.812 REG.

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194.
Creativity, Inc.: overcoming the unseen forces that stand in the way of true inspiration by Ed Catmull by
  • Catmull, Ed
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New York Bantam Books 2014
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.40714 CAT.

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195.
Fundamentals of financial management by Eugene F. Brigham by
  • Brigham, Eugene F
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New Delhi Pearson Education 2012
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.15 BRI.
Lists:

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196.
Hope is not a strategy: the 6 keys to winning the complex sale by Rick Page by
  • Page, Rick
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New York McGraw Hill 2002
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.85 PAG.

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197.
Product strategy for high technology companies: accelerating your business to web speed by Michael E. McGrath by
  • McGrath, Michael E
Series: ;
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New York McGraw Hill 2001
Availability: Items available for loan: IIT Gandhinagar (2)Call number: 658.4012 MCG, ...

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198.
Designing for situation awareness : an approach to user-centered design by Mica R. Endsley and Debra G. Jones by
  • Endsley, Mica R
  • Jones, Debra G
Series: ;
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: Boca Raton CRC Press 2012
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.5036 END.

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199.
Manufacturing planning and control for supply chain management by F. Robert Jacobs ... [et al.] by
  • Jacobs, F. Robert
  • Vollmann, Thomas E
  • Whybark, D. Clay
  • Berry, William L
Series: ;
Edition: 6th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .Language: English
Publication details: New York McGraw Hill 2011
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.5 MAN.

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200.
Basics of process mapping by Robert Damelio by
  • Damelio, Robert
Series: ;
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: Boca Raton CRC Press 2011
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.54 DAM.

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