Applied semiotic tools for the Indian cultural context

By:

Khanwalkar, Seema

Publication details: Ahmedabad: CEPT University Press, 2023.Description: xix, 339p.: ill.; pbk.: 22cmISBN:

9789383184750

Subject(s):

DDC classification:

302.2 KHA

Summary: This book demonstrates the efficacy of the Semiotics as a theory and method when applied to a wide range of subject matter and establishes its value in the world of academia. The chapters are divided into four parts under relevant themes – Performative Cultures; Notions of Space and Geography; Digital Futures and Discourses of Identity, Modernity and Nationalism. This book has been authored by Seema Khanwalkar, Adj. Prof. Faculty of Design (FD). She teaches semiotics, anthropology, and semantics, and expands her interests in understanding the impact of digital cultures. She is also a visiting faculty at the Indian Institute of Management Ahmedabad (IIMA) where for the past eight years she has consistently imparted the values of semiotics in understanding brand communications. https://www.amazon.in/Applied-Semiotic-Indian-Cultural-Context/dp/B0CH314MRM#detailBullets_feature_div

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	IIT Gandhinagar	General	302.2 KHA (Browse shelf(Opens below))	1	Available	034526

Browsing IIT Gandhinagar shelves,Collection: General Close shelf browser (Hides shelf browser)

Previous								Next
Previous	302.2 ATK Art of explanation: how to communicate with clarity and confidence	302.2 DAS Semiotics and dialectics: essays in honour of Harjeet Singh Gill	302.2 GIL Semiotics of conceptual structures	302.2 KHA Applied semiotic tools for the Indian cultural context	302.2 TED Dialogic emergence of culture	302.2 WEB Theories of the information society	302.2024622 MIS Communication skills for engineers	Next

Includes Acknowledgment.

This book demonstrates the efficacy of the Semiotics as a theory and method when applied to a wide range of subject matter and establishes its value in the world of academia. The chapters are divided into four parts under relevant themes – Performative Cultures; Notions of Space and Geography; Digital Futures and Discourses of Identity, Modernity and Nationalism. This book has been authored by Seema Khanwalkar, Adj. Prof. Faculty of Design (FD). She teaches semiotics, anthropology, and semantics, and expands her interests in understanding the impact of digital cultures. She is also a visiting faculty at the Indian Institute of Management Ahmedabad (IIMA) where for the past eight years she has consistently imparted the values of semiotics in understanding brand communications.

https://www.amazon.in/Applied-Semiotic-Indian-Cultural-Context/dp/B0CH314MRM#detailBullets_feature_div

There are no comments on this title.

to post a comment.