Explaining research: how to reach key audiences to advance your work

By:

Meredith, Dennis

Publication details: Oxford University Press, 2021. Oxford:Edition: 2nd. edDescription: xx, 393p.; pbk; 24cmISBN:

9780197571316

Subject(s):

DDC classification:

507.2 MER

Summary: Explaining Research is the most comprehensive guide to research communication. It offers practical tools and techniques to effectively reach professional and lay audiences important to researchers’ success. These audiences include colleagues, potential collaborators, officers in funding agencies and foundations, donors, institutional leaders, corporate partners, students, legislators, family and friends, journalists, and the public. The book also includes strategies to guide research communication, as well as insights from leading science journalists and research communicators. The book shows how to develop a communication “strategy of synergy”; give compelling talks; build a professional website; create quality posters, images, animations, graphs, charts, videos, e-newsletters, blogs, podcasts, and webinars; write popular articles and books; persuade funding decision makers; produce news releases and other content that attract media coverage; give effective media interviews; serve as a public educator in schools and science centers; and protect against communication traps. https://oxford.universitypressscholarship.com/view/10.1093/oso/9780197571316.001.0001/oso-9780197571316

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	507.2 MER (Browse shelf(Opens below))	1	Available		031436

Includes Index;

Explaining Research is the most comprehensive guide to research communication. It offers practical tools and techniques to effectively reach professional and lay audiences important to researchers’ success. These audiences include colleagues, potential collaborators, officers in funding agencies and foundations, donors, institutional leaders, corporate partners, students, legislators, family and friends, journalists, and the public. The book also includes strategies to guide research communication, as well as insights from leading science journalists and research communicators. The book shows how to develop a communication “strategy of synergy”; give compelling talks; build a professional website; create quality posters, images, animations, graphs, charts, videos, e-newsletters, blogs, podcasts, and webinars; write popular articles and books; persuade funding decision makers; produce news releases and other content that attract media coverage; give effective media interviews; serve as a public educator in schools and science centers; and protect against communication traps.

https://oxford.universitypressscholarship.com/view/10.1093/oso/9780197571316.001.0001/oso-9780197571316

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