Explaining research: how to reach key audiences to advance your work
Meredith, Dennis
Explaining research: how to reach key audiences to advance your work - 2nd. ed. - Oxford: Oxford University Press, 2021. - xx, 393p.; pbk; 24cm
Includes Index;
Explaining Research is the most comprehensive guide to research communication. It offers practical tools and techniques to effectively reach professional and lay audiences important to researchers’ success. These audiences include colleagues, potential collaborators, officers in funding agencies and foundations, donors, institutional leaders, corporate partners, students, legislators, family and friends, journalists, and the public. The book also includes strategies to guide research communication, as well as insights from leading science journalists and research communicators. The book shows how to develop a communication “strategy of synergy”; give compelling talks; build a professional website; create quality posters, images, animations, graphs, charts, videos, e-newsletters, blogs, podcasts, and webinars; write popular articles and books; persuade funding decision makers; produce news releases and other content that attract media coverage; give effective media interviews; serve as a public educator in schools and science centers; and protect against communication traps.
https://oxford.universitypressscholarship.com/view/10.1093/oso/9780197571316.001.0001/oso-9780197571316
9780197571316
Research
Communication in science
Research--Media
Research--tools
507.2 / MER
Explaining research: how to reach key audiences to advance your work - 2nd. ed. - Oxford: Oxford University Press, 2021. - xx, 393p.; pbk; 24cm
Includes Index;
Explaining Research is the most comprehensive guide to research communication. It offers practical tools and techniques to effectively reach professional and lay audiences important to researchers’ success. These audiences include colleagues, potential collaborators, officers in funding agencies and foundations, donors, institutional leaders, corporate partners, students, legislators, family and friends, journalists, and the public. The book also includes strategies to guide research communication, as well as insights from leading science journalists and research communicators. The book shows how to develop a communication “strategy of synergy”; give compelling talks; build a professional website; create quality posters, images, animations, graphs, charts, videos, e-newsletters, blogs, podcasts, and webinars; write popular articles and books; persuade funding decision makers; produce news releases and other content that attract media coverage; give effective media interviews; serve as a public educator in schools and science centers; and protect against communication traps.
https://oxford.universitypressscholarship.com/view/10.1093/oso/9780197571316.001.0001/oso-9780197571316
9780197571316
Research
Communication in science
Research--Media
Research--tools
507.2 / MER
