Corporate communication through social media: strategies for managing reputation

By:

Kaul, Asha

Contributor(s):

Chaudhri, Vidh

Publication details: 2017. Los Angeles: Sage,Description: xvi, 223 p. ill. ; 23 cmISBN:

9789386446190

Subject(s):

DDC classification:

659.202854678 KAU

Summary: Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization-stakeholder relationships, trust, engagement, leadership, and reputation. ... the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	659.202854678 KAU (Browse shelf(Opens below))	Available		026015

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Previous	658.87 TZU Subscribed: why the subscription model will be your company's future and what to do about it	659.10954 MAZ Shoveling smoke: advertising and globalization in contemporary India	659.144 STA Advertising, promotion, and new media	659.202854678 KAU Corporate communication through social media: strategies for managing reputation	660. 2969 NAR Textbook of chemical engineering thermodynamics .	660 AGA Engineering chemistry: fundamentals and applications	660 BAC Chemical engineering, vol. 4 : solutions to the problem in chemical engineering volume 1	Next

Includes index.

Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization-stakeholder relationships, trust, engagement, leadership, and reputation. ... the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation

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