Corporate communication through social media: strategies for managing reputation (Record no. 47962)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01680 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180425b c2017 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386446190 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.202854678 |
| Item number | KAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaul, Asha |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate communication through social media: strategies for managing reputation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2017. |
| Place of publication, distribution, etc | Los Angeles: |
| Name of publisher, distributor, etc | Sage, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 223 p. |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 275.00 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization-stakeholder relationships, trust, engagement, leadership, and reputation. ... the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporations--Public relations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet in public relations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaudhri, Vidh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | IIT Gandhinagar | IIT Gandhinagar | 25/04/2018 | Astha Books | 275.00 | 659.202854678 KAU | 026015 | 25/04/2018 | 275.00 | Books |
