Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald. ,
Marketing metaphoria : what deep metaphors reveal about the minds of consumers Gerald Zaltman, Lindsay H. Zaltman. - - Boston: Harvard Business School Press, 2008. - xxi, 230 p.: [8] p. of col. plates :ill; 24cm. - - .
Includes bibliographical referencesand index.
9781422121153 =
General management Consumer behavior. Metaphor.
/
658.8342 ZAL
Marketing metaphoria : what deep metaphors reveal about the minds of consumers Gerald Zaltman, Lindsay H. Zaltman. - - Boston: Harvard Business School Press, 2008. - xxi, 230 p.: [8] p. of col. plates :ill; 24cm. - - .
Includes bibliographical referencesand index.
9781422121153 =
General management Consumer behavior. Metaphor.
/
658.8342 ZAL
