Advertising : principles and practice (Record no. 24849)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00566nam a2200181 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160319b2006. xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131714140 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 WEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William, |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising : principles and practice |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising : principles & practice . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 592 p.: |
| Other physical details | coll, ill.; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: Prentice Hall, c2003. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIT Gandhinagar | IIT Gandhinagar | 03/06/2010 | Books India | 47500.00 | 659.1 WEL | 005494 | 02/02/2016 | Books |
