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Advertising : principles and practice

Wells, William,

Advertising : principles and practice Advertising : principles & practice . - 7th ed. - New Delhi: Pearson Education, 2006. - xxxi, 592 p.: coll, ill.; 29 cm.

Previous ed.: Prentice Hall, c2003.

ISBN: 9788131714140

Dewey Class. No.: 659.1 WEL

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