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What ` s inside : An innovative approach to learning and teaching marketing management student tested , facult approach

Iacobucci, Dawn. ,

What ` s inside : An innovative approach to learning and teaching marketing management student tested , facult approach MM. Dawn Iacobucci and Avinash kappor - - New Delhi: Cengage Learning , 2009. - xiv, 237 p.: col. ill.; 28cm. - - .

Includes bibliographical references.

ISBN: 9788131510162 =

Nat. Bib. No.:

Nat. Bib. Agency Control No.:

Subjects--Meeting Names:

Subjects--Index Terms: General management Marketing -- Management.

LC Class. No.: /

Dewey Class. No.: 658.8 LAC

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