7 principles of complete co-creation
Publication details: BIS Publishers, 2017 Amsterdam:Description: 208p. pb; 23 cmISBN:- 9789063694739
- 658.812 JAN
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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IIT Gandhinagar | 658.812 JAN (Browse shelf(Opens below)) | 1 | Available | 027961 |
Formerly CIP.
Includes bibliographical references.
This book presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. (Source: publisher)
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