7 principles of complete co-creation
Jansen, Stefanie
7 principles of complete co-creation - Amsterdam: BIS Publishers, 2017 - 208p. pb; 23 cm
Formerly CIP.
Includes bibliographical references.
This book presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. (Source: publisher)
9789063694739
Product Design.
Customer Relations.
Relationship Marketing.
Product Management.
Communication in Management.
658.812 JAN
7 principles of complete co-creation - Amsterdam: BIS Publishers, 2017 - 208p. pb; 23 cm
Formerly CIP.
Includes bibliographical references.
This book presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. (Source: publisher)
9789063694739
Product Design.
Customer Relations.
Relationship Marketing.
Product Management.
Communication in Management.
658.812 JAN
