000			02346 a2200253 4500
008			250811b |||||||| |||| 00| 0 eng d
020			_a9789811992339
082			_a658.0557 QIN
100			_aQin, Zheng
245			_aManagement innovation and big data
260			_aSingapore: _bSpringer, _c2024.
300			_axv, 217p.: _bcol,ill.; pbk: _c24 cm.
440			_aManagement for professionals
504			_aIncludes Bibliography
520			_aAdhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications. The chapters of this book are interrelated and independent of each other, making it easy for the reader to study in pieces or to delve deeper into a particular topic of interest. Covering an array of theories about management and big data at home and abroad, this book lays a solid foundation for being an authentic manager. It is organized into sections on decision-making, organization, leadership, control, innovation, and big data to fully dissect and summarize the basic concepts of these characters in management and to show the basic methods that managers can use to solve problems. Each section contains a large number of examples to demonstrate how entrepreneurs successfully manage their large companies and overcome the difficulties in the business, utilizing the corresponding management functions or big data technology. Further, in order to adapt to the development of the Internet era, this book also absorbs a lot of practice cases of management innovation and big data which have emerged in recent years based on advanced network platform and big data analysis. This book puts great emphasis on the innovative function of management, adding more comprehensive methods and more updated cases related to the Internet. https://link.springer.com/book/10.1007/978-981-19-9231-5
650			_aBig data
650			_afragmented learning
650			_aMBA
650			_aE-Business
650			_aE-commerce
700			_aLi, Yan _eCo-author
700			_aYang, Yinzhou _eCo-author
942			_cTD _2ddc
999			_c63226 _d63226