000			01626 a2200229 4500
008			241127b |||||||| |||| 00| 0 eng d
020			_a9781035019052
082			_a658.45 GAL
100			_aGallo, Carmine
245			_aBezos blueprint: communication secrets that power Amazon's success
260			_aLondon: _bPan Books, _c2022.
300			_ax, 258p.: _bill.; pbk.: _c20cm.
504			_aIncludes notes and index.
520			_aJeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you. https://us.macmillan.com/books/9781250278333/thebezosblueprint/
650			_aBusiness Communication
650			_aCommunication in Management
650			_aLeadership
650			_aFoundation
650			_aBuild the Story Structure
650			_aHumanize Data
942			_cTD _2ddc
999			_c60847 _d60847