000			01569 a2200229 4500
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020			_a9789383184750
082			_a302.2 KHA
100			_aKhanwalkar, Seema
245			_aApplied semiotic tools for the Indian cultural context
260			_aAhmedabad: _bCEPT University Press, _c2023.
300			_axix, 339p.: _bill.; pbk.: _c22cm.
504			_aIncludes Acknowledgment.
520			_aThis book demonstrates the efficacy of the Semiotics as a theory and method when applied to a wide range of subject matter and establishes its value in the world of academia. The chapters are divided into four parts under relevant themes – Performative Cultures; Notions of Space and Geography; Digital Futures and Discourses of Identity, Modernity and Nationalism. This book has been authored by Seema Khanwalkar, Adj. Prof. Faculty of Design (FD). She teaches semiotics, anthropology, and semantics, and expands her interests in understanding the impact of digital cultures. She is also a visiting faculty at the Indian Institute of Management Ahmedabad (IIMA) where for the past eight years she has consistently imparted the values of semiotics in understanding brand communications. https://www.amazon.in/Applied-Semiotic-Indian-Cultural-Context/dp/B0CH314MRM#detailBullets_feature_div
650			_aCulture Semiotic Models
650			_aIndia Civilization
650			_aSemiotics Research India
650			_aSemiotics
650			_aTelevision Narratives
650			_aPerformative Cultures
942			_cTD _2ddc
999			_c60208 _d60208