000			01812 a2200217 4500
008			220506b |||||||| |||| 00| 0 eng d
020			_a9780197571316
082			_a507.2 _bMER
100			_aMeredith, Dennis
245			_aExplaining research: how to reach key audiences to advance your work
250			_a2nd. ed.
260			_bOxford University Press, _c2021. _aOxford:
300			_axx, 393p.; _bpbk; _c24cm
504			_aIncludes Index;
520			_aExplaining Research is the most comprehensive guide to research communication. It offers practical tools and techniques to effectively reach professional and lay audiences important to researchers’ success. These audiences include colleagues, potential collaborators, officers in funding agencies and foundations, donors, institutional leaders, corporate partners, students, legislators, family and friends, journalists, and the public. The book also includes strategies to guide research communication, as well as insights from leading science journalists and research communicators. The book shows how to develop a communication “strategy of synergy”; give compelling talks; build a professional website; create quality posters, images, animations, graphs, charts, videos, e-newsletters, blogs, podcasts, and webinars; write popular articles and books; persuade funding decision makers; produce news releases and other content that attract media coverage; give effective media interviews; serve as a public educator in schools and science centers; and protect against communication traps. https://oxford.universitypressscholarship.com/view/10.1093/oso/9780197571316.001.0001/oso-9780197571316
650			_aResearch
650			_aCommunication in science
650			_aResearch--Media
650			_aResearch--tools
942			_2ddc _cTD
999			_c56414 _d56414