000			02380 a2200217 4500
008			230913b |||||||| |||| 00| 0 eng d
020			_a9781523088256
082			_a650.1 NIX
100			_aNixon, Natalie
245			_aCreativity leap: unleash curiosity, improvisation, and intuition at work
260			_aOakland, California: _bBerrett-Koehler Publishers, _c2020.
300			_aviii, 147p.: _bpbk.: _c21cm.
504			_aIncludes Acknowledgments, Appendix, and Index
520			_a“Natalie Nixon’s new book provides a fresh primer on how to cultivate creativity in the workplace.” –Nir Eyal, bestselling author of Hooked and Indestructible Too many people associate creativity solely with the arts, even though being an incredible scientist, engineer, or entrepreneur requires immense creativity. And it’s the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds–farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more–she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves. https://www.penguinrandomhouse.com/books/634022/the-creativity-leap-by-natalie-nixon/
650			_aStrategic design thinking
650			_aCreativity
650			_aImprovisation
650			_aBusiness
650			_aManagement
942			_2ddc _cTD
999			_c55207 _d55207