000			01653 a2200217 4500
999			_c52220 _d52220
008			200130b ||||| |||| 00| 0 eng d
020			_a9780520298095
082			_a501.4 AIN
100			_aAines, Roger D.
245			_aChampioning science: communicating your ideas to decision makers
260			_bUniversity of California Press, _aOakland: _c2019
300			_axv; 249 p. _bpb; _c23 cm.
365			_aUSD _b29.95
520			_aChampioning Science is a comprehensive guide that helps scientists persuasively communicate complex scientific ideas to decision makers in government, policy, and education. The book provides real-world tactics for scientists to help build vital communication, influence, and emotional intelligence skills that motivate decision makers, with little to no science background, to understand and support their science. Through instruction, interviews, and examples, scientists learn why inspiring decision makers to act requires extracting the essence of scientific findings, crafting understandable messages, simplifying visuals, bridging paradigm gaps, and storytelling. Principles for championing science come to life through stories of science champions such as Robert Millikan, Vannevar Bush, the work between Caltech and MIT, and others. With Championing Science, scientists will effectively learn how to use their communication skills to garner funding, secure future research, and, ultimately, impact policy.
650			_aCommunication in Science
650			_aBusiness Communication
650			_aBusiness Presentations
650			_aPersuasion (Psychology)
700			_aAines, Amy L.
942			_2ddc _cTD