000			01422 a2200241 4500
008			190926b ||||| |||| 00| 0 eng d
020			_a9781633690028
082			_a658.4 SHE
100			_aSheen, Raymond
245			_aHBR guide to building your business case
260			_bHarvard Business Review Press, _c2015 _aBoston:
300			_axv;149p. _bpb; _c23 cm
365			_aINR _b599.00
440			_aHarvard Business Review Guides
520			_a"You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--
650			_aBusiness Planning.
650			_aStrategic Planning.
650			_aNew Business Enterprises -- Planning.
650			_aBUSINESS &​ ECONOMICS /​ Business Communication /​ Meetings &​ Presentations.
650			_aEconomics - Management
700			_aGallo, Amy
942			_2ddc _cTD
999			_c50826 _d50826