000			01160 a2200241 4500
999			_c50036 _d50036
008			190904b ||||| |||| 00| 0 eng d
020			_a9789063694739
082			_a658.812 JAN
100			_aJansen, Stefanie
245			_a7 principles of complete co-creation
260			_bBIS Publishers, _c2017 _aAmsterdam:
300			_a208p. _bpb; _c23 cm
365			_aUSD _b45.00
500			_aFormerly CIP. Includes bibliographical references.
520			_aThis book presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. (Source: publisher)
650			_aProduct Design.
650			_aCustomer Relations.
650			_aRelationship Marketing.
650			_aProduct Management.
650			_aCommunication in Management.
700			_aPieters, Maarten
942			_2ddc _cTD