000			01680 a2200217 4500
008			180425b c2017 xxu||||| |||| 00| 0 eng d
020			_a9789386446190
082			_a659.202854678 _bKAU
100			_aKaul, Asha
245			_aCorporate communication through social media: strategies for managing reputation
260			_c2017. _aLos Angeles: _bSage,
300			_axvi, 223 p. _bill. ; _c23 cm.
365			_aINR _b275.00
500			_aIncludes index.
520			_aSocial media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization-stakeholder relationships, trust, engagement, leadership, and reputation. ... the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation
650			_aCorporations--Public relations.
650			_aInternet in public relations.
650			_aSocial media.
700			_aChaudhri, Vidh
942			_2ddc _cTD
999			_c47962 _d47962