000			01135 a2200193 4500
008			160709b 2014 xxu||||| |||| 00| 0 eng d
020			_a9780811875448
082			_a745.4 _bRAN
100			_aRand, Paul
245			_aThoughts on design
260			_bChronicle Books, _c2014 _aSan Francisco:
300			_a95p.; _bill.; _c20cm.
365			_aINR _b1360.59
520			_aOne of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
650			_aDesign
650			_aCommercial art
650			_aAdvertisement
942			_2ddc _cCR
999			_c44268 _d44268