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| 008 | 160319b1993. . xxu||||| |||| 00| 0 eng d | ||
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| 020 | _a9780070473812 | ||
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| 082 | _a658.834 LOU | ||
| 100 | _aLoudon, David L., | ||
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_a _b |
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_aConsumer behavior : concepts and applications _b _cDavid L. Loudon, Albert J. Della Bitta |
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_a4th ed. _b |
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_6 _aNew York: _bMcGraw-Hill, , _c1993. . |
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| 300 |
_axxiii, 788 p. : _bill. (some col.); _c27cm. |
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_a _b |
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_a _v |
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_3 _aIncludes bibliographical referencesand index. |
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_a _c |
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| 653 | _aGeneral management | ||
| 653 | _aConsumer behavior. | ||
| 653 | _aConsumer behavior | ||
| 653 | _aCase studies. | ||
| 653 | _aUnited States | ||
| 700 | _aDella Bitta, Albert J, | ||
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