000 00545nam a2200169 454500
999 _c26314
_d26314
008 160319b2006. xxu||||| |||| 00| 0 eng d
020 _a9788120327399
082 _a659.144 ADV
100 _aStafford, Marla R,
245 _aAdvertising, promotion, and new media
260 _aNew Delhi
_bPHI Learning
_c2006.
300 _axii, 380 p.:
_bill.;
_c24 cm. .
500 _aIncludes bibliographical references and index.
700 _aFaber, Ronald J.,
856 _uhttp://catdir.loc.gov/catdir/toc/ecip0415/2004004069.html
942 _2ddc
_cTD