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1.
Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann, and Peter Steidl by
  • Genco, Stephen J
  • Steidl, Peter
  • Pohlmann, Andrew P
Series: ;
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .
Publication details: New Delhi Wiley India 2013
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.8342 GEN .

2.
Neuro design: neuromarketing insights to boost engagement and profitability by
  • Bridger, Darren
Publication details: London: Kogan Page, 2017
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.80019 BRI.

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