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1.
Patterns of middle class consumption in India and China edited by Christophe Jaffrelot and Peter van der Veer by
  • Jaffrelot, Christophe,Veer , Peter Van Der
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .
Publication details: New Delhi: Sage Publications, 2008
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 305.550951 JAF.

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2.
Neuromarketing in India: understanding the Indian consumer by
  • Dutta, Tanusree
  • Mandal, Manas Kumar [Co-author]
Publication details: Oxon: Routledge, 2018
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.83420954 DUT.

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