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1.
Management of technology and innovation : a strategic approach by
  • White Margaret A
  • Bruton, Garry D
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .
Publication details: New Delhi Cengage Learning c 2007
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 658.514 WHI.

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2.
Advertising: a very short introduction : Series: Very short introductions ; 234 / by Winston Fletcher . by
  • Fletcher, Winston
Series: ; | Very short introductions ; 234
Edition:
Material type: Text Book; Format: print ; Literary form: Not fiction
Current publication frequency: .Language: English
Publication details: New York Oxford University Press 2010
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 659.1 FLE.
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3.
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Decoding advertisements : ideology and meaning in advertisements by Judith Williamson by
  • Williamson, Judith
Series: ;
Edition:
Material type: Text Book
Current publication frequency: .Language: English
Publication details: New York: Marion Boyars, 2010
Availability: Items available for loan: IIT Gandhinagar (1)Call number: 659.1 WIL.

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