TY  - GEN
AU  - Gallo, Carmine 
TI  - Bezos blueprint: communication secrets that power Amazon's success
SN  - 9781035019052
U1  - 658.45 GAL 
PY  - 2022///
CY  - London
PB  - Pan Books
KW  - Business Communication
KW  - Communication in Management
KW  - Leadership
KW  - Foundation
KW  - Build the Story Structure
KW  - Humanize Data
N1  - Includes notes and index
N2  - Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers.

The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers.

The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.

https://us.macmillan.com/books/9781250278333/thebezosblueprint
ER  -